Intergalaxy Rebranding
Client
Intergalaxy
Timeline
Nov 2021 – Dez 2021
Role
Designer
Outcome
The reimagined Intergalaxy brand stands as a testament to its commitment to growth and innovation. By melding modern aesthetics with strategic intent, the refreshed identity aims to fortify Intergalaxy's presence, fostering deeper engagement and driving commercial expansion across Brazil.
Project Overview
In light of shifting market dynamics and evolving consumer preferences, Intergalaxy recognized the imperative to revitalize its brand identity. Taking cues from industry giants like Nubank, Peugeot, Uol, and Uber, Intergalaxy embarked on a transformative journey to realign its brand essence with the contemporary landscape.
My Role
As the lead designer overseeing the Intergalaxy rebranding initiative, my responsibilities spanned from conceptualizing the new visual identity to ensuring its seamless integration across various touchpoints. Collaborating with market research teams, I distilled insights to craft a brand narrative that resonates with both existing and potential stakeholders.
Business Objectives
- Reinforce Intergalaxy's market position with a refreshed identity.
- Facilitate the brand's expansion into new regions.
- Enhance stakeholder engagement and institutional credibility.
Goal
- Cultivate a passionate brand community.
- Establish a communication strategy that resonates with contemporary audiences.
- Amplify brand recall and recognition through a revitalized visual identity.
Challenges
- Balancing legacy elements with the need for modernization.
- Ensuring consistency across diverse brand touchpoints.
- Managing internal and external expectations during the transition phase.
Final Results
It's time to have an audience passionate about the brand. With the most in-depth research into market trends, I outline the best paths for the company's communication to be assertive and functional. The new identity and positioning will expand Intergalaxy's results.
