Jeronimo
Client
Jeronimo
Timeline
Jul 2021 – Set 2021
Role
Product Designer
Outcome
The redesigned app successfully mirrored the ordering experience familiar to patrons through the establishment's totems. Currently pending contractor approval, this initiative promises enhanced user engagement and efficiency.
Project Overview
Jeronimo is a notable establishment, presented an opportunity to enhance its app experience. The initiative aimed to address existing usability challenges that hindered customer engagement.
My Role
As the solo designer, I led the design journey, ensuring a seamless transition from discovery to the final prototype.
Business Objectives
- Enhanced Customer Engagement: Foster deeper connections with customers by offering a seamless ordering experience.
- Streamlined Operations: Optimize restaurant workflows to ensure timely and accurate order deliveries.
- Brand Consistency: Ensure the digital experience aligns with Jeronimo's brand values and aesthetics.
- Data-Driven Decision Making: Collect and analyze user data to refine menu offerings, promotional strategies, and customer engagement initiatives.
- Expand Market Reach: Utilize the app as a platform to introduce new products, offers, and promotions, targeting both loyal customers and new demographics.
Goal
- Craft a recognizable ordering experience for customers.
- Streamline app navigation.
- Establish a consistent brand identity through the interface.
Challenges
- Ambiguous product information availability.
- Time constraints for high-demand deliveries.
Problems identified
- Ambiguous menu descriptions.
- Lack of temperature clarity (hot/cold).
- Absence of ingredient customization.
- Ineffective app communication.
Usability Testing, Findings & Iterations
Conducting usability tests with a diverse group of Jeronimo's regulars, I delved deep into user behaviors and pain points. The tests unveiled that while users cherished the digital convenience, many missed the tactile experience of in-store interactions. This insight led to the incorporation of interactive elements simulating real-world coffee customization.
Findings
One key revelation was that users, particularly new ones, struggled with customizing their orders due to the app's non-linear flow. To address this, a "Quick Order" feature was introduced, allowing users to select popular combos swiftly.
“I wish I could order my usual without navigating through multiple screens.”
UI Design & Prototype
In response to user feedback, the prototype emphasized intuitive gestures and interactive elements, offering a blend of digital efficiency with the warmth of Jeronimo's in-store experience.
